Sedo behind the auction of Gambling.com

| Published on January 12, 2011

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sedo, the online domain specialist, today announces that gambling.com will be listed exclusively for sale at Sedo. Gambling.com comprises the top ranking keyword for gambling related searches in Google. Sedo will broker the sale on behalf of the current owners of gambling.com, Media Corp, an internet content vehicle and advertising network operator.

“Gambling.com offers natural traffic, targeted branding and is considered to be a highly memorable generic domain name, which works well for SEO,” said Jeremiah Johnston, COO and general counsel of Sedo.com. “The potential investment opportunities are countless when you own an industry defining domain name like gambling.com.”

Sedo recently brokered the sale of sex.com for $13 million in a sale that now ranks as the single highest recorded price paid for a domain name of all time. Domain names offer significant advantages in terms of a business’s pay-per-click (PPC) and search engine optimization (SEO) strategy. Keyword domains related to search terms will often rank highly in natural search listings and receive better click through than paid search campaigns. Such domains also benefit from high levels of natural search traffic and can prove a great source of positively converting and highly relevant traffic.

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and offices in London, England and Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than 17 million listings. The success of Sedo's model has attracted a global membership base of more than 1 million domain professionals.

Via BusinessWire

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